It’s nearly impossible not to stumble across different types of blog writing styles when you search the internet. But did you ever stop to think why—in the middle of searching, clicking, changing your search and then clicking some more—some blogs capture your attention more quickly and seem easier to read? Consider a few examples:
- Technical: If your audience wants to know things like processing power, chemical composition, and regulatory compliance, this may be the style for you.
- Formal: Among blog writing styles, formal properly conveys well-organized thoughts with impressive vocabulary and no tolerance for contractions or colloquialisms.
- Snappy: Tap this style to get right to the point.
- Instructional: Explaining, in # easy steps, how to, for example:
- Make a smart purchase
- Leverage a new product
- Weather industry disruption
- Build your business
- Conversational: Write like you’re having a conversation. So, when a question would arise in the reader’s mind, you’d answer it. Plain and simple.
Find Your Brand’s Voice
As a ghostwriter, I’ve had the opportunity to work with dozens of clients with preferences covering the whole spectrum (and combinations) of blog writing styles—but each with its own unique twist. It’s rewarding to help a brand find its blogging voice. It’s only frustrating when the business exec insists on a blog writing style that really isn’t the right one for the audience. It’s important to tailor your content to your audience, choosing topics that will interest them, using the language they’ll be comfortable with, and explaining the benefits of your product or service in a way that’s easy for them to understand.
Always Consider the Big Picture
Each time you add content to your business’ blog, remember it is just a step toward a bigger goal. Blogging is a great way to keep fresh content on a website, rank for new keywords and weigh in from your unique perspective on industry topics. But those aren’t the main reasons you are blogging. The goal is to engage potential customers and grow your business. The next time you sit down at your keyboard, let that be your inspiration.